How to Choose the Right Packaging for Your Product

Choosing the right packaging for a new product is not difficult if you have the right information and expert guidance to aid your decision. The foremost aim of any packaging should be to make sure it appeals to the customer and also makes it easy for them to use the contents.

Packaging failure can lead to product failure, occurring mostly because critical aspects such as convenience and practicality were ignored during the design process. Here are four tips that will help you avoid such costly mistakes.

Choose packaging that will safeguard your product

Much before design and aesthetics, you need to consider the packaging material best suited for your product. For instance, if you manufacture automobile engine oil, you will need to choose rigid packaging that can protect against spillage and contamination from moisture.

If you make cookies, light cardboard packaging may be a good idea, with a thin plastic packaging protecting the contents from the elements. Choosing the right packaging material is important to ensure that your product reaches the customer in intact shape.

Design packaging keeping your target customer in mind

Who is going to use your product? What features of the packaging might please or irk them? What should you focus on more: convenience or appearance or both? Understanding consumers’ preferences, likes and dislikes is important not just in designing a product but also its packaging.

Even before someone can use your product, they will have to deal with the packaging. So make sure your packaging is well-suited to the taste, aesthetic sense and cultural beliefs of your target demographic.

Choose packaging that’s great-looking, convenient, practical and strong

With innovative materials making a foray into the packaging industry, it’s become easier than ever to design packaging that’s attractive yet functional.

The color, font, language, overall appearance, shape, size and strength of the packaging material—all of these factors together constitute packaging design and affect how your customer will perceive your product. Especially in retail sales, first impressions count a lot, so pick packaging that’s attractive, handy, and convenient to open and use.

To know what type of packaging would work best for your product, consult experts at the Consolidated Container Company, a leading California-based packaging manufacturer and distributor that has been serving clients across industries since early 1990s.

Think about the environment when making a packaging decision

Consumers are becoming increasingly conscious of the effect of their purchasing behaviors on the environment, which has driven designers and manufacturers to look for solutions that are in line with the global outcry to protect the environment.

Indeed, you will have to choose a plastic can for your engine oil until a better solution comes along, but pose these questions to your packaging provider: Can the can’s design be altered to use less plastic? Do you have a proper recycling system in place? How much of your production do you recycle each month? Choose a packaging provider that cares for the planet as much as you and your consumers do.

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